Last month, online trading platform FreeTrawl.com saw offers being made on policies from over 40 different Life Funds. In the past this would have been unusual behaviour but as more and more people are investing in endowment policies and selling endowments, this is becoming common practice.
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Traditionally, people are used to seeing traded endowment policies being bought from the big players such as Norwich Union, Prudential and Standard Life. However, the recent changes in the market have seen the likes of the Life Association of Scotland, National Farmers Mutual and Eagle Star now receiving offers for policies. This is great news for the smaller and less known companies because previously they have had low investment demand.
Jo Bridger, head of marketing at FreeTrawl.com has said, "With the majority of traded policies going into large funds, there is both increased demand and a need for diversification. The funds are achieving this by including the smaller and weaker life funds amongst their portfolios."
There has been plenty of speculation and research into why the demand for
The rise in the number of people buying and selling endowments has finally given smaller companies the chance they need to be seen and heard in a competitive market. Under normal circumstances this would be virtually impossible as people tend to stick to companies they have heard of because they feel safer investing their money in them.
This is also a step forward for those who are looking into
FreeTrawl.com was established in 2000 and has since gone on to become the leading IFA trading platform for traded endowment policies. Their parent company is PolicyPlus International Plc which has also enjoyed much success. The company is a leading market maker, Queen's Award Winner and is widely recognised throughout the industry.
For further information regarding FreeTrawl.com, traded endowment policies and selling endowments contact Head of Marketing, Jo Bridger on 01225 473117 or visit
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