By Noel Randewich

SAN FRANCISCO (Reuters) - Intel Corp's top executives said on Friday the microprocessor company would speed up development and roll-out of its Atom chips for mobile devices, as the computing world moves away from the traditional personal computer.

The company is also being "cautious" on its Intel television service, as it continues to look at the business model, according to the company's new Chief Executive Officer Brian Krzanich.

"We believe we have a great user interface and the compression-decompression technology is fantastic," Krzanich said. "But in the end if we want to provide that service it comes down to content. We are not big content players."

In their first sit-down with reporters since their promotions in May, Krzanich and Intel President Renee James said wearable computing would become a key battleground for mobile industry players. They also said they would add new customers to Intel's contract manufacturing business.

The world's biggest chipmaker dominates the PC industry but has been slow to adapt its chips to be suitable for smartphones and tablets. That may change, according to Krzanich.

"We see that Atom is now at the same importance, it's launching on the same leading edge technology, sometimes even coming before Core (Intel's line of PC chips)," said Krzanich.

"We are in the process of looking at all of our roadmaps and evaluating the timing of some of those products," he said. "It's fair to say there are things we would like to accelerate."

(Reporting by Noel Randewich, writing by Bill Rigby; Editing by Bernard Orr)

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