TOKYO (Reuters) - Japanese airline ANA Holdings said Tuesday it will end a joint budget airline venture with AirAsia BHD .

Started in August 2011, the joint low cost carrier failed to win over Japanese travelers, which ANA has blamed the lackluster performance on poor marketing and a difficult to navigate booking website.

ANA said it will continue to operate the budget carrier as a wholly owned subsidiary.

Air Asia and ANA executives had been unable to find common ground on cost management and other issues.

(Reporting by Tim Kelly; Editing by Shinichi Saoshiro)