Wal-Mart Stores Inc. said Sunday the company will begin replacing logos on the front of its U.S. stores with a new design beginning this fall.
"This logo update is simply a reflection of the refreshed image of our stores and our renewed sense of purpose of helping people save money so they can live better," Gardner said in a written statement.
Gardner said he had no other information about the change. However,
The revamped logo comes as Wal-Mart continues to tweak its image after facing criticism from union-led groups and local communities across the nation opposed to big-box store developments. In the time since, the company has launched a marketing campaign highlighting its environmentally focused practices and efforts to make health care more affordable for customers through a discounted prescription drug program.
Still, Wal-Mart's low-cost advantage remains what draws customers as questions persist about the strength of the U.S. economy.
Sam Walton started Bentonville, Ark.-based Wal-Mart in 1962, opening a single store in nearby Rogers. The company's logo once included lasso-like script, still seen on older tractor-trailers and distributing centers throughout Arkansas and elsewhere.
The company said it last tweaked its logo in 1992. Customers remain most familiar with its current incarnation, a white block-type logo lit against a deep blue background, red lines above and below.
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